About Us


Empowering consumers with the knowledge to live longer, healthier, happier lives through DNA-based living is the mission of gene2know. Through Pharmacogenomics we help shift medication management from guesswork to a predictive science. We also put our customers’ DNA at their fingertips and give them access to a multitude of information. This unprecedented access can guide them to lifestyle choices that are specifically right for them at a genetic level. From Pharmacogenomics to diet and exercise, our customers can live better lives by using their DNA as their guide, while we simultaneously offer a new approach to healthcare.


The ultimate merger of science and technology.

When G2K started, the goal was to develop a simple genetic interpretation tool for the purpose of making Pharmacogenomics (PGx) available to everyone. At the time, Pharmacogenomics was only available through a physician referral and prescription. The cost of most of these tests was out of the range of the vast majority of consumers. We new that a simpler, lower cost alternative was attainable, it would just take work.

As we went down this path, we realized that we could accomplish so much more than Pharmacogenomics and make DNA-based lifestyle choices accessible to all consumers and all patients. This realization led to G2K partnering with GENESIS Labs and their a affiliates to enable an enterprise-level, cloud-based solution coupled with 1st-class customer service and support.

Over 3 years after this journey began, we have achieved our original goal by developing a personalized world-class medication management solution with an easy-to-use mobile application, and now we can offer so much more.

Our original mission has morphed into the world’s first complete, on-demand, interactive DNA mobile application that can guide consumers to make better choices based on their DNA, not just for medications (PGx) but for their entire lifestyle.

While G2K’s focus to be the simplest, most accurate, DNA product on the market with the most current information remains, our partnership with GENESIS Labs also made the solution the fastest to integrate and easiest to collaborate. The resulting collaboration with GENESIS and its a affiliates provides a highly secure environment for G2K as a Productivity-On-Demand (POD) application that resides on a quickly-scaling and proven Life-Sciences Industry Platform.

meet our team

friendly and passionate



Chief Science Officer

Dr. Keila L. Rivera, a molecular geneticist, is the Chief Science Officer at gene2know.  Dr. Rivera is responsible for overseeing the entire scientific operation of gene2know, including research, validation processes, analyzing genetic characteristics, and defining and developing the genetic protocols followed by gene2know.

Dr. Rivera obtained her medical degree from Ponce school of Medicine in Ponce, Puerto Rico, graduating at the top of her class.  She completed a residency in Anatomic and Clinical Pathology in the University of Puerto Rico, Medical Sciences Campus, where she actively participated in various research and clinical projects and was appointed Chief Resident during her last year in the program.

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Chief Pharmaceutical Officer

Dr. Lexxi Lobitz, a pharmacist, heads the Pharmacogenomics Department at gene2know. Dr. Lobitz is responsible for oversight of all PGx products, as well as the integration of our application with the most up to date pharmacogenetics treatment guidelines, medication interaction data, and best practice standards within the field. Dr. Lobitz’s passion is driven by the desire to improve patient-centered outcomes while decreasing healthcare costs.

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Chief Commercial Officer

Dr. Jason Handza, a Board Certified Ophthalmologist and Vitreoretinal Surgeon, is the Chief Commercial Officer at gene2know. Dr. Handza oversees gene2know’s business to business engagements.

After receiving his Doctorate in Osteopathic Medicine from Philadelphia College of Osteopathic Medicine, Dr. Handza completed his Residency in Ophthalmology with the Ohio University College of Osteopathic Medicine, as well as a Fellowship in Vitreoretinal Surgery at the University of South Florida Eye Institute in Tampa, Florida.

In addition to contracting as a Vitreoretinal Surgical Specialist with several eye clinics in the Tampa Bay Area, Dr. Handza has run his own private practice since 2004. He has worked as the Physician Liaison for Product Development and Sales at MDIntellesys and Nextech.

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what client say about us

Our Medicine Checker is super simple, easy and fast.

After a simple in-home, saliva-based DNA test, you can find out if a drug is the right one for you, in a matter of seconds, using our Mobile App. Then you can share this information instantly with your doctor. It’s simple: order the kit, spit in the tube, and you are on your way.